Facebook’s “frictionless” sharing doesn’t enhance sharing; it makes sharing meaningless. Let’s go back to music: It is meaningful if I tell you that I really like the avant-garde music by Olivier Messiaen. It’s also meaningful to confess that I sometimes relax by listening to Pink Floyd. But if this kind of communication is replaced by a constant pipeline of what’s queued up in Spotify, it all becomes meaningless. There’s no “sharing” at all. Frictionless sharing isn’t better sharing; it’s the absence of sharing.
Sharing must be intentional if it is to matter at all.